About the project
The all-new Prius v is the bigger one in the Prius family. It has the space of an SUV and the fuel efficiency of...the Prius, you can go more places and do more things. To launch Toyota's new car, the idea was to let people know all that they can do in a bigger Prius. In "More Prius, More Possibilities," the Prius v is a portal to a hyper-detailed, fantastical world where more can happen.
My role
As one of the Art Directors on a very creatively fueled team I was put to work on all print and digital visuals. I created several typography layouts, explored color palettes, built and concepted endless digital executions and even created graphics for t-shirts that would ultimately become animated gifs.
More Prius. More Print.
With the creative execution of Serial Cut, 3 main print ads were
led this campaign. All three executions were shot practically believe it or not.
More Prius. More GIFs.
As part of the digital end of the campaign a slew of animated GIFs
were created and took over several websites and media buys.
Just More.
With fellow designer David Hsia we made very kitschy destination t-shirt
designs to be put on the last animated gif (see above).
I'm afraid this is the end of this project.
But dont worry I have more for you to see here.